From India to Germany: wire drawing machines supplier Assomac at wire 2018

Assomac Machines Ltd., parent company of ASSOMAC Group, commenced production of quality wire drawing machinery in the year 1989. Since starting the company has never looked back, seeking to revolutionize the wire industry by offering its customers sophisticated state-of-the-art technology. Assomac has got the largest customer base in its country of origin, India, manufacturing the best equipment at the most competitive price.

The manufacturing portfolio consists of:
- High Speed Straight Line (SLM) Wire Drawing Machines.
- OTO Type Continuous Wire Drawing Machines.
- Rod Break Down and Heavy Duty Bull Blocks.
- Wet Wire Drawing Machines
- Wire Galvanizing Lines (Hot Dip & Electro Galvanizing type).
- Patenting, Stress Relieving & Wire Annealing (Normal & Controlled Atmosphere type).
- Copper Coating & CO2 Welding MIG TIG Wire Plants.
- Spoolers, Tubular/Cage Stranding Machines.
- Handling Machines such as Electric Hoist & E.O.T. Cranes.
- Wire Ribbing Plants.
- Dead Block Coiler (DBC)/Vertical Drop Coilers.
- New ACID FREE Technology for Wire Rod Cleaning.
- Un-Coilers
- Total automation of Wire Machines through A. C. Flux Vector Drives/Direct Torque Control Drives.

Markets served

The ASSOMAC group successfully supplied various projects and machines to various countries namely to France, U.K., Ethiopia, Nigeria, Kenya, Tanzania, Ghana, Uganda, Algeria, Zambia, Libya, U.A.E., S. Arabia, Oman, Sri Lanka, Bangladesh, Myanmar, Nepal and many more.
Various serious negotiations are in hand for some ensuing projects in the Middle East and also some East African Countries.
This growth has been possible due to various strategies adopted by the group:

> Technology information:
Assomac not only provides the machines but also gives updated information of the technology available and what suits to the individual customer.

> Finance syndication:
In some cases Assomac takes up project appraisal, and depending upon the cost of the project nature and quantum of assistance required, the company undertakes financial syndication through various Indian and foreign financial institutions. This has been particularly good especially exporting turnkey projects in third world countries.

> Support service:
Market study, consultancy services, visits of overseas buyers, in-plant counseling, co-ordinate buyer-sellers meetings for specific products have also helped Assomac to a great extent in exporting machines.

> Advantages of Assomac's machines:
Competitive cost capital - easily adaptable levels of sophistications.

Various institutions have been backbone for promoting this machines:
E.E.P.C. Engineering Export Promotion Council, India
A.P.C.T.T. Asian & Pacific Centre for Transfer of Technology (Active since 1977 – Technology Transfer to 70 countries in various field).
F.I. T.T. Foundation for Innovation & Technology Transfer IIT New Delhi.
N.S.I.C. The National Small Industries Corp. Ltd. (Have helped promoting Indian machines to a great extent in African Countries.
WASME World Association for Small & Medium Enterprises, New Delhi
C.I.I. Confederation of Indian Industry – New Delhi
F.I.C.C.I. Federation of Indian Chamber of Commerce & Industry, New Delhi.
W.A.I. Wire Association International Inc., U.S.A.

"Although India is only a small player in the world trade of wire machinery, it has a huge potential", says Nirmal Singh - Director of Assomac Machines. "The country has a deep and vested interest towards a further liberalization of international trade and removal of all barriers which still at present inhibit exports. All this would further consolidate the Indian position to become a major player when it comes to wire machinery in the world like Germany, U.K., Japan & USA. An Indian machinery manufacturer has to learn to cope with the multiple demands of quality, cost conscious users, rapid technological changes and competition from imports.
With the globalization of markets and shrinking of economic boundaries, exports have taken a center stage in the last couple of years. There is a constant and continuous activity in the Indian wire industry. In a bid to win over the international customers it becomes imperative for organizations to focus policies on quality. India proved to the world that the products and machinery manufactured in India are acceptable in the world market and the technology also suited them."
"Globalization," continues Mr Singh, "is both a reality and an opportunity. We are convinced that nations cannot prosper in isolation."


Technical infrastructure The company employs latest technology and state of art machines to design and fabricate truly next generation machines. Assomac is equipped with latest machines both Indian & European, which help attaining the perfection to produce world class plants.
The Design Department comprises the latest computers and sophisticated design softwares (Auto CAD, Solid works, Pro–V, Autodesk) to design up-to-date and user friendly machines, having less maintenance needs, with more durability, to meet the toughest requirements of the wire and cable industry. The company’s workforce comprises many skilled and non-skilled workers, engineers, highly acclaimed engineering and management experts. Assomac believes in nurturing its professionals. Job trainings are provided on a regular interval to upgrade them to latest technology and manufacturing procedures. 

Assomac's views on the Indian wire & cable industry According to Mr Singh: "Engineering has changed the world we live in today. We lead a high quality life that used to be the dream of our ancestors. Discovery of metals gave birth to civilization, and the race for growth and development began. From Stone Age to 21st century the focal point of any civilization was growth and development of mankind. Modern machines and technology is giving newer dimension to human lives. Industrial revolution propelled the growth of industry and engineering companies formed the backbone of modern economy - our country, India, is no exception."
With the changing economic condition of the world, India is being targeted as a high growth area of the world and lots of foreign players are making India as a base for their activity. There is a spurt in the growth of the steel wire sector as well as in the cable sector. The Indian cable sector clocked unprecedented growth of 60% due to a 200% growth in the control cable segment. On one hand there is a huge opportunity presented by the mandated “Electricity for all” in India and yet there is challenge of meeting this inspiring goal.
Assomac is thrust upon to share this added responsibility for supplying the plant & machinery under targeted time frames. Besides handling a large customer base the company has in hand big projects and orders from big names such as Tata Steel, India operation and other projects in the African continent, SAARC countries.
Meet Assomac at wire 2018 (Düsseldorf, Germany, April 16-20): hall 11, stand no. B17