Honegger
Services for businesses

ITItaly
Honegger – trade show marketing since 1970

Honegger is the exclusive representative in Italy for Messe Düsseldorf and its 150 worldwide multisectorial events, and promotes group exhibitions for the Italian companies in more than 20 countries. In particular, regarding the wire and cable industry, Honegger promotes on the Italian market wire & Tube trade fairs and their spin-off around the world: wire & Tube China, wire & Tube India, wire & Tube Russia, wire & Tube Southeast Asia, and wire South America.

The experience acquired in fifty years of activity guarantees Honegger’s professionalism, an articulated process combining market research, promotion, space selling and pr for exhibitors, visitors, institutions and media.

At Honegger, we still see the trade fair as a privileged opportunity to create a direct and real confrontation between supply and demand. The participation in a trade fair for an exhibitor means to check the effectiveness of all the communication and marketing activities designed to achieve the sales goals. For this reason Honegger constantly monitors the development opportunities in the world for the various sectors of our Made in Italy, in order to propose innovative market approach strategies. In this way clients can benefit from communication and marketing activities and services specifically designed for trade shows.

Thanks to the Exhibition Design department, Honegger creates and realizes customized booths and exhibition spaces. Together with a creative studio made up by designers, architects, set and graphic designers there are also the skills and experiences of a technical and commercial office: customers are thus followed all around the world with tailor-made projects, according to the market and their particular needs.

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