Pan Chemicals goes eastward: positive results from wire Eurasia 2025

From April 9 to 12, Pan Chemicals participated in the second edition of wire Eurasia, the Turkish trade show dedicated to the wire and cable industry. The event proved to be an important opportunity to strengthen already established business relationships and expand its network in a strategic area such as Eurasia. The trade fair also allowed the company to showcase its latest innovations in sustainability and performance.

An opportunity to strengthen ties and open new paths

Pan Chemicals S.p.A. isan Italy-based producer of lubricants and coatings for metal drawing and rolling. In Istanbul, the company presented a comprehensive technical offering with clearly defined goals: “Our main objectives were to strengthen relationships with current partners and establish new contacts with potential customers,” the team explained. “We aimed to highlight the quality of our products and our level of service, as well as present the innovations that make us competitive in the market.”

Focus on sustainability and innovation

The offering on display covered the company’s entire product range, with particular emphasis on eco-friendly solutions developed to meet the growing environmental awareness in the sector. “Thanks to our research and development team, we are committed every day to delivering solutions that combine high performance with environmental responsibility,” says Pan Chemicals. Among the main innovations were new lubricant solutions that merge operational efficiency with sustainability.

Interest from the Eurasian market

The trade fair saw strong attendance, mainly from customers and potential buyers from Turkey, as well as representatives from other European and Eurasian countries. “The event confirmed the strategic value of the Turkish market for our sector and reinforced the interest coming from neighboring markets, highlighting the importance of strengthening our presence in the region,” the company commented.

A well-organized trade fair, with reflections on the future

Wire Eurasia proved to be well organized and had solid participation, although the company is reflecting on the global trade show landscape: “In recent years, the growing number of events worldwide has fragmented attention and resources, making it more difficult to identify truly strategic trade fairs. Despite this, we believe wire Eurasia remains a relevant event for those operating in this region.” The company adds, “In terms of participation, this edition was consistent with previous ones. However, there was some concern related to the current geopolitical and economic climate, which could impact long-term investments and decision-making. That said, a sense of cautious optimism remains among customers, with several projects and investments still in development.”

Looking ahead

Pan Chemicals confirms an active trade show strategy for the remainder of 2025, with planned participation in events in Egypt and the United States. “These events will allow us to strengthen our presence in key markets and further promote our technical offering.”

For those who were unable to attend the fair, Pan Chemicals reiterates its openness: “We are always available for dialogue with both new and existing customers. Our team is ready for direct meetings and tailored technical evaluations.”
You are therefore invited to contact the company through the details provided on the online booth.