Eurodraw targets expansion in North African markets

Eurodraw Wire Equipment, an Italy-based company specializing in the production of machinery and complete lines for the wire industry, will exhibit at the upcoming edition of wire Middle East Africa, a key event for the wire and cable sector, scheduled in Cairo from September 6 to 8, 2025. We discussed the company’s strategy with team members Stefano Paloschi and Alberto Cervino.

What was your previous experience at wire MEA?

“The 2025 edition will mark our second time participating in wire MEA. Our first experience at the last edition enabled us to establish numerous contacts in the Egyptian market and outline a targeted strategy to strengthen our presence in the region.

The outcome was very positive: in addition to starting long-term commercial relationships and signing contracts with major Egyptian players, we also initiated collaborations with companies from several neighboring countries.”

How important is the Egyptian market to your business?

“Egypt is standing out for launching major projects in this sector, creating significant opportunities for companies like ours. As the leading African market in this industry, it offers strong growth potential, fueled by large-scale investments in the railway and automotive sectors – the latter experiencing rapid expansion.

Thanks to our experience, we are well-positioned to provide technical support for these developments, sharing practical expertise with fast-growing businesses that require qualified know-how.”

Meet Eurodraw specialists at wire MEA

At booth A72 in hall 1, visitors will have the opportunity to meet Stefano Paloschi and Alberto Cervino, learn more about Eurodraw’s solutions for the wire industry, and explore potential collaborations.

To schedule a meeting with Eurodraw’s specialists, please contact the company through the details available on its online stand.