SAMP welcomes new CEO Marcel Baettig and strengthens executive leadership

SAMP Group has announced a major leadership transition as part of a broader strategic reorganization aimed at supporting innovation, operational efficiency, and long-term global growth. The company has appointed Marcel Baettig as its new Chief Executive Officer (CEO), effective February 1, 2025.

With extensive experience in high-tech industries, private equity, and global business transformation, Baettig brings a strong strategic vision to his new role. "Marcel is an exceptional leader with a proven ability to drive sustainable growth and operational excellence," said outgoing CEO Jouni Heinonen. "His strategic perspective, global experience, and intimate knowledge of SAMP make him the ideal person to guide the company into the future." Heinonen, whose appointment as CEO was intended to be transitional, will now focus on strategic roles at the Board level.

Key executive promotions to support growth

Alongside Baettig’s appointment, SAMP has reinforced its executive team with two significant internal promotions:

Giorgio Albertazzi has been named Chief Commercial Officer (CCO), a role he has held since January 2025. With over 20 years at SAMP and a background in economics, Albertazzi has played a pivotal role in expanding the company’s footprint across the EMEA region. 

Matteo Nascetti has assumed the position of Chief Operating Officer (COO), also effective since January 2025. A specialist in machinery and precision engineering, Nascetti has nearly two decades of industry experience. 

SAMP at Interwire 2025

SAMP Group will also be exhibiting at Interwire 2025, taking place from May 13 to 15 at the Georgia World Congress Center in Atlanta, GA. At this premier event for the wire and cable industry, SAMP will showcase its comprehensive "one-stop shop" approach, offering integrated solutions that span the entire wire production process.​

Visitors to SAMP's booth will have the opportunity to explore two of the company's latest innovations:​

AV560D – Dual Automatic Take-Up

• Compact design for efficient space utilization
• Integrated dancer system ensures precise tension control for superior winding quality
• Fully automatic reel loading and unloading minimizes downtime and boosts productivity
• Change-over at line speed maintains maximum efficiency without speed reduction
• PRODUCT RANGE-Data Take-Up:
- Size range: solid conductors 22 AWG to 32 AWG (0.643mm to 0.203mm)
- Overall insulated diameter: 0.0385” to 0.0122” (0.980mm to 0.310mm)
- Line speed: min / max line speed: (Kinematic)  500 to 5000FPM (150 to 1500mpm)

MT250 RC-4AP – Intermediate Drawing Machine

• Compact design supports both left-to-right and right-to-left wire directions
• Multi-motor annealer technology delivers superior wire surface quality
• Fully submerged drawing process minimizes downtime and enhances productivity
• Final preheating with temperature control is ideal for tandem operation with extrusion lines
• Outlet diameter range from 28 AWG / 0.320mm to 16 AWG
• Machine speed from 7860 FPM (40m/s) to 1.290mm 1770 Fpm

SAMP's technical experts will be on hand to provide in-depth information and answer any questions about these machines and the company's full range of solutions. To schedule a meeting or request a customized quotation, please contact the Area Manager Anthony Cicero ([email protected]).