Awarded at Made in Steel, Trafilix launches its new vision of steel

Trafilix Industries, a company within the Lucefin Group, participated in the 2025 edition of Made in Steel, one of Europe's leading events for the steel industry.

During the exhibition, Trafilix unveiled its new commercial identity and was honored with the "Most Friendly Stand" award. The jury was impressed by the originality of the exhibition space, which resulted from a collaboration with the cultural association True Quality. Six urban artists created thematic panels inspired by Trafilix's new steel product families, blending contemporary visual languages with industrial culture. The outcome was a welcoming and communicative stand that aligned perfectly with the brand's new positioning.

Photo credits Stand Trafilix – @Lucia Comella Foto

Six steel product families for a renewed identity

During the event, Trafilix officially launched six new steel brands, each representing a product family and characterized by a unique color, payoff, and visual identity.

This segmentation—now clearly presented on the fully redesigned company website—aims to make the product range easier to understand for clients and partners. Each TX steel family has its own dedicated page with downloadable technical datasheets, allowing users to navigate the entire range easily and quickly find the most relevant information for their specific applications.

A new strategic approach: steel as material and narrative

Participation in Made in Steel marked the beginning of a new chapter for Trafilix Industries. The company has adopted an evolved approach to the steel product concept, integrating innovation, research, and storytelling. Steel is no longer just a raw material but a carrier of corporate values, culture, and engagement with the local area.

With this recognition and its new strategic direction, Trafilix reaffirms its role as an active, innovative player in the market for cold-drawn and processed steels. Its ability to combine technical expertise with creative vision is a clear example of how evolution is possible even in a traditionally production-oriented sector.