SETIC & POURTIER – Wrap-up Interwire 2025: a standout edition with tangible results

Interwire 2025 was much more than just a trade show — it was a concentrated burst of opportunities, human connections, and commercial success. Thanks to meticulous preparation and a united team, SETIC & POURTIER experienced an exceptional edition with back-to-back meetings, firm handshakes, and genuine conversations, as well as increased visibility among key decision-makers in the North American market.

A technological and strategic showcase

The solutions on display attracted strong interest, driven by today’s major challenges: energy transition, data centers, connected devices, and electric vehicles.
It was a full-scale technology watch — to see, touch, compare, and understand.
The company gained direct insight into the market, its needs, and even its weak signals.

“This year we were proud to be an Elite Sponsor of Interwire. Because at SETIC & POURTIER, we are committed to advancing the wire and cable industry through innovation and collaboration. This sponsorship was aligned with our mission to foster industry growth and share cutting-edge technologies.”

A new look for a new chapter: SETIC & POURTIER powering a changing world

Interwire 2025 was the perfect stage to unveil SETIC & POURTIER’s new visual identity.
With a refreshed logo and a complete rebranding, the company is embracing the future with clarity, energy, and purpose.
This new identity reflects who SETIC & POURTIER is today:

• • a global leader in cable manufacturing solutions
• • a partner committed to innovation and sustainability
• • a team united under a bold, modern vision

“The feedback was overwhelmingly positive — and we’re proud to see our new image resonate in the Mercedes Stadium with both long-time partners and new contacts.”

Interwire 2025 was not only an occasion to showcase innovation but also to celebrate a milestone. Happy birthday to SETIC & POURTIER of America which proudly marked 35 years of presence in the U.S. market.