expometals.net gaining momentum: 350k visits in 2020

Let’s face it, 2020 has been rough: the pandemic has set the world in upheaval and everyone – some more than others – was forced to adapt to new habits, both in terms of lifestyle and in business. If we were to enumerate all the negative consequences of Covid-19, the list would be endless.

That’s why we’re going to focus instead on the positive aspects. Here’s one: in 2020 expometals.net managed to mark an important achievement, closing the year with 347,000 visits compared with 233,000 in 2019. Although the growth of expometals.net has been constant over the years, we have never experienced such a big surge in visits (+48.39%, certified by Google Analytics) y/y. These are actually the best looking numbers we have recorded since the portal’s inception back in 2001. 




Why such a huge boost?
The reasons are plentiful, let’s try to shine some light. One of the main reasons can be identified in the huge shift toward digitalization enabled by the global pandemic. People are spending much more time in front of their computers, business trips have been limited, and most trade fairs have been postponed or canceled. In this regard, expometals.net has become a crucial online tool to search for suppliers and stay updated with the latest news in the industry.
Furthermore, in these last few years, we have been focusing heavily on content marketing and SEO techniques to improve our Google rankings. It’s tough! But this result proves that hard work always pays off.

A year filled with changes and innovation
2020 is the year we have invested the most. The majority of the resources went into the development of the new release of the portal, which we hope we can launch by the end of this year.
Moreover, we have been hiring new staff members: Mr. Fabrizio Micheli, our new talented Sales Manager, and Ms. Giuliana Benedetto, who has worked for many years for renowned specialized magazines. She will help us open up to the companies in the tube sector. We are confident they will both prove fantastic additions to our team.

What’s for expometals.net from here onward?
Needless to say, we won’t be sitting on our hands. We are proud of this achievement, as it will reflect positively on all of our customers, that is the companies promoting their activities on expometals.net. After all, the platform was created as a tool to strengthen their visibility on the web: much more users means much more audience. We are happy to continue along this path of growth together with advertisers and readers. Thanks to all of you!

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