Messe Düsseldorf brings Metalflow Alliance to Saudi Arabia

Under its global Metalflow Alliance brand, Messe Düsseldorf is extending its reach into the Saudi market by participating in two significant trade fairs, Metal & Steel Saudi Arabia and Saudi Projects. From May 5-7, 2025, wire, Tube, VALVE WORLD EXPO, and GMTN will showcase their latest innovations at the Riyadh International Convention & Exhibition Center.
Expanding horizons in Saudi Arabia
As Saudi Arabia's infrastructure rapidly develops, driven by Vision 2030, these trade fairs aim to capitalize on the burgeoning demand for semi-finished products, machinery, and equipment. Vision 2030 is Saudi Arabia's ambitious plan to diversify its economy and reduce its dependence on oil revenue, with over $500 billion allocated to mega-projects like the futuristic NEOM city. Messe Düsseldorf’s strategic move allows exhibitors to establish a foothold in the Saudi market, facilitating economic diversification and growth.
Numerous market research reports have highlighted the significant growth potential in the wire, cable, tube, steel, and metal industries in Saudi Arabia, spurred by the Vision 2030 initiatives. According to a report by 6Wresearch, the Saudi Arabia wire and cable market is projected to grow at a compound annual growth rate (CAGR) of 7.5% from 2024 to 2030. This growth is primarily driven by the increasing investments in infrastructure, renewable energy projects, and urbanization. Similarly, the tube market in Saudi Arabia is projected to witness substantial growth due to the rising demand for industrial and commercial applications. According to a report by Mordor Intelligence, Saudi Arabia's structural steel fabrication market is forecast to grow at a CAGR of 11.3% from 2024 to 2029, further supported by ongoing industrial activities and infrastructure projects.
“The transformation of Saudi Arabia’s economy offers our metal trade fair exhibitors very promising opportunities to enter the Saudi market and, hence, plenty of potential for the coming years,” stated Daniel Ryfisch, Director of the wire, Tube & Flow Technologies portfolio at Messe Düsseldorf.
Registration and contact information
Exhibitors interested in participating can register now. For more information, contact Sarah Liehsem at [email protected] or Aylin Celik at [email protected].
