The top 10 most visited companies on Expometals.net in 2025
As 2025 draws to a close, it is time to take a step back and review what the past year has brought. The end of the year is traditionally a moment for analysis, when numbers and statistics help outline trends, highlight patterns, and better understand how users interact with content on Expometals.net.
In this article, we take a closer look at the data generated on the portal over the last twelve months, focusing in particular on visits to company online stands. These figures offer valuable insights into user interest and engagement, and help identify which types of content and companies attracted the most attention during 2025. It is data we believe is worth sharing, both with our readers and with the companies actively present on Expometals.net.
Important disclaimer here!
The ranking highlights the top 10 company stands that attracted the highest number of visits over the course of the year. It’s worth noting that this list reflects visits to online stands only and should not be interpreted as a definitive measure of overall brand performance on Expometals.net. A company’s presence on the platform often extends beyond the online stand itself. In many cases, visibility strategies include a mix of tools such as banner advertising, newsletter placements, and other services that intentionally lead users to external destinations, contributing to engagement in ways that are not fully captured by stand traffic alone.
Top 10 online stands with the highest number of visitors
Ok, apologies for the long intro, but a bit of context was needed before getting to the ranking. The top 10 companies exhibit a broad spectrum in terms of company size and industrial sectors. Without further ado, here is the list:
1. SAMP Group
Claiming first place this year is SAMP Group. Founded in 1936 in Bologna (Italy), SAMP Group is - in their words - the only company worldwide able to supply the complete wire and cable process chain, from rod breakdown and drawing to insulation, sheathing, and cable manufacturing solutions.
2. Schnell Group
The well-known Italian company Schnell Group climbs to 2nd place this year. Founded in 1962, Schnell is one of the biggest companies in the electro-welded mesh industry, operating in over 150 countries.
3. Maschinenfabrik Niehoff
Closing our top 3 we have Niehoff maintaining its ranking. As one of the biggest names in the wire industry, Niehoff has pioneered numerous groundbreaking technologies. The German brand is primarily recognized for manufacturing wire-drawing machines, bunching machines, and other related machinery for wire and cable production.
4. Pan Chemicals
A new entry in the top 10 ranking is Pan Chemicals, a leading producer and global supplier of lubricants and coatings for wire drawing and rolling applications involving ferrous, non-ferrous, and stainless steels. An official sponsor of Expometals.net, Pan Chemicals supports wire manufacturers worldwide with process-focused solutions designed to improve efficiency, surface quality, and tool life.
5. Rosendahl Nextrom
Rosendahl Nextrom is a world leader in production technologies for cables and steel ropes. Its equipment is designed for extrusion, SZ-stranding, optical corrugation, glass manufacturing, fiber drawing and coating, ribbon making, and fiber optic cable production.
6. Cometo Srl
Cometo Srl is a global leader in the design and production of wire, cable, and tube processing equipment. Its machinery range, including straighteners, feeders, and cutting units, ensures precision and efficiency for manufacturers across the wire and metalworking industries.
7. Bottaro
Bottaro is a leading international manufacturer of wire for the construction and recycling industries, combining the excellence of Made in Italy with the highest quality standards.
8. ORT Italia
ORT Italia is a well-established producer of thread rolling machines, recognized for its technical expertise and long-standing experience in fastener making technologies. The company offers solutions designed to ensure high productivity, precision, and reliability for a wide range of industrial applications.
9. MFL Group
MFL Group is an engineering and manufacturing company headquartered in Molteno (Italy), with more than 120 years of industrial history. Founded in 1897, the company designs and builds high-performance machinery for wire drawing, stranding, armouring, and extrusion for wire, rope, and cable production.
10. Traxit Wire Lubrication, a brand of Klüber Lubrication
Traxit Wire Lubrication, part of Klüber Lubrication, specializes in lubricants and process chemicals for wire drawing applications, delivering efficiency, surface quality, and process reliability across the wire industry.
A big shoutout to all these companies - and to all our customers - who exhibit their products and share their news every day on Expometals.net. We are eager to continue along this path of growth together. A big thank you to all of you for your support!
What drives visibility on Expometals.net?
The ranking brings together a diverse mix of companies from different countries and industrial segments, each achieving strong results on Expometals.net for different reasons. What are these reasons? Let’s try to draw up a few conclusions.
First things first, it’s important to consider that interest in products and machinery varies to some extent: those operating in highly specialized niche fields or manufacturing custom machines typically address a smaller potential audience, which is naturally reflected in a lower visit volume overall. However, this does not diminish the quality of these visits, which remain highly targeted and relevant.
Another common trait among some of the companies in this ranking is the strategic use of multilingual content. Maintaining an online presence in multiple languages has a direct impact on results, allowing companies to target relevant search engine keywords across different linguistic contexts. Finally, regular publication of news stories also plays a role. Companies that consistently share updates, product news, or corporate developments tend to reinforce their visibility on the platform, helping their brand stand out in a crowd.
What are the most read articles on Expometals.net?
Publishing news stories has always been a key part of life on Expometals.net. Every day, companies use the portal to share product launches, technological developments, corporate updates, and insights with a professional audience from across the metalworking industry. These articles are included in our weekly digital magazine sent to 50k industry professionals, and shared on our social media channels.
In 2025, two news items clearly stood out in terms of readership. One of the most read pieces was published by Trafilerie Scerelli, a historical Italian producer of high-quality drawn wire for industrial applications. The other top-performing article came from SAMP Group.
A quick look at Expometals.net on social media
Expometals.net has always been active on social media, regularly sharing articles published on the portal across Facebook, X, and LinkedIn to extend the reach of our customers’ content.
We took a closer look at how these posts performed in 2025. On Facebook, the most viewed post featured Maschinenfabrik Niehoff, while the most shared one was dedicated to Righi Solutions, a company specializing in advanced automation solutions.
On X, the most liked post of the year featured Druids, a Spanish manufacturer of advanced wire drawing, heat treatment, hot-dip galvanizing, and packaging solutions for the steel wire industry.
LinkedIn once again proved to be the best performing social media platform for this type of B2B content. Here, a post featuring MFL Group achieved the highest number of impressions, while ORT Italia recorded the highest engagement rate.
What type of news content resonates most with our readers
Looking at engagement trends across the platform, we observed that some types of content consistently generate stronger interest than others. News related to mergers and acquisitions, significant changes in company organization or management, technological innovations, and corporate success stories or major milestones tend to perform particularly well. These topics clearly align with the priorities of metalworking professionals, who closely follow strategic moves, innovation paths, and concrete results achieved by companies in the industry.
The most viewed videos
In 2025, YouTube also delivered very positive results for content published on Expometals.net. The most viewed video of the year was produced by Eurolls, a manufacturer of rolls and rolling cassettes for the tube and wire industry, while the most viewed Short was released by Manenti Macchine, a company with long-standing experience in spring machinery. These results confirm the growing importance of video content: integrating videos into news articles helps increase visibility and engagement. For this reason, YouTube will be one of the key channels we plan to invest in more strongly in 2026.
If you like our content and want more, make sure you follow and subscribe!
Want to know more about how we can improve the visibility of your company?
- If you are already an advertiser > contact us to reinforce your presence and ask for our Media Kit with all the key services ([email protected] - +39 0341 580139)
- If you are not yet our customer > book an online meeting through the calendar or contact us on Whatsapp Business, and discover all the advantages of being on Expometals.net.
