E Braude Ltd
Componentry
Company Overview
Backer Heatrod, a UK-based manufacturer, is a prominent name in industrial heating solutions, operating as part of the Swedish NIBE Element Group. Established in the early 1960s as Heatrod, the company expanded its expertise from water heaters to diverse applications including air, oil, and defrost systems. In 2006, Heatrod joined the NIBE Group, one of the world's largest element manufacturers. Further growth came with the acquisition of E. Braude (London) Ltd in 2016, integrating the specialized Braude brand for corrosive liquid applications, and Ormandy Electric (formerly Heatrae Industrial) in 2017. Now rebranded as Backer Heatrod, the company leverages over 120 years of collective experience in element design and manufacturing, offering a comprehensive package focused on minimal lead times and design flexibility.
Products and Services
Backer Heatrod provides an extensive portfolio of heating elements and associated process heating equipment. Their core offerings include traditional tubular, flexible film, cartridge, nozzle, ring and band, aluminium, and thick film heating elements, catering to a wide array of industrial and commercial sectors. The Braude brand specializes in corrosion-resistant thermal equipment, offering heaters, heat exchangers, pumps, and controllers specifically engineered for aggressive chemical environments, such as acid pickling and electroplating. Technical specifications vary by product, with Braude heaters utilizing fluoropolymer materials like Teflon FEP/PFA for temperatures up to 100°C, and pumps delivering flow rates up to 30m³/h. Industrial heating solutions extend to heavy-duty immersion heaters (up to 180kW), in-line heaters, drum and IBC container heaters, and ATEX-certified hazardous area heaters (up to 1.4mW).
Unique Selling Points
Backer Heatrod distinguishes itself through its position as a leading UK manufacturer, offering a complete project delivery team from design to installation. Their ability to provide bespoke solutions, combined with a focus on minimum lead times and maximum flexibility, addresses diverse customer needs across critical sectors such as medical, defence, marine, nuclear, and petrochemical. The integration of the Braude brand provides unique expertise in highly corrosive applications, ensuring robust and long-lasting performance in challenging environments. Furthermore, their advanced IoT Smart Control technology offers enhanced accuracy, remote management, and energy efficiency, positioning Backer Heatrod at the forefront of industrial temperature control innovation.
