Company Overview
AMARAL AUTOMATION has established itself as a prominent supplier of industrial equipment for over two decades. Founded in 2000 by Rick Amaral, the company was built on the premise of delivering a superior sales, service, and support experience within the industry. What began with a vision for fostering strong relationships has evolved, with Rick's son, Rick Jr., now capably leading the organization, while Rick Sr. continues to provide guidance. The company, based in Warwick, RI, has steadily grown its operations, representing or distributing more than 20 leading industry product lines across the USA.
Core Offerings
The company specializes in providing primary and auxiliary equipment tailored for a diverse range of industrial applications. AMARAL AUTOMATION serves critical sectors including the wire & cable, plastics, automation, converting, wastewater, and recycling industries. Their extensive portfolio of product lines allows them to offer comprehensive solutions, addressing the specific needs and technological requirements of their varied clientele. This broad scope ensures that partners in these industries can access essential machinery and support through a single, experienced provider.
Customer-Centric Approach
At the core of AMARAL AUTOMATION's operations is a strong commitment to customer satisfaction and the cultivation of long-term partnerships. The company's philosophy, encapsulated in the motto 'You're not just a customer you're a partner!', underscores its dedication to collaborative engagement. They emphasize outstanding customer service, active listening, and constant accessibility to their clients. This approach is further supported by a focus on personal service, clear communication, meticulous coordination, strategic planning, and a unified team approach to problem-solving. This ensures that each project is completed successfully, reflecting a commitment to high-quality work and mutual success.








