ACTIONGROUP Srl
Services for businesses
Introduction to Actiongroup
Actiongroup, based in Torino, Italy, specializes in facilitating and enhancing B2B sales for industrial companies looking to enter or expand within the Italian market. The company targets solid businesses seeking a structured, progressive approach to market penetration, focusing on medium to large customers.
The S.M.A.R.T. Approach to Market Entry
Actiongroup employs a proprietary methodology known as S.M.A.R.T. to guide clients through the Italian market. This approach encompasses several key areas:
- SALES: Direct sales activities are conducted under the client’s brand, involving methodical identification of operational capabilities and gaps, targeted market sector research, business relationship management (including visits and tender participation), commercial negotiation, sales closing, and after-market development.
- MARKETING: The company handles the creation and distribution of sales materials tailored for the Italian market, including website translation and technical sales documentation in precise Italian language.
- ADRESS: Actiongroup provides a full Italian office presence, including a business address, dedicated phone line, and the option for meeting rooms and working offices, establishing a local legal entity within Italy and the European Union.
- RELATIONSHIP: Maintaining a consistent market presence is achieved through participation in relevant Italian exhibitions, active social media CRM (LinkedIn, Facebook), and leveraging expertise in sourcing technical components and innovative solutions within Italy.
Core Competencies and Support
Actiongroup's business managers offer comprehensive support for commercial development in new and existing markets, complex sales negotiation, and the organization, selection, training, and evaluation of sales networks. They also provide operational marketing strategies aimed at fostering change and growth. The company is officially recognized by the Ministry of Economic Development as both 'Innovation managers' and 'Temporary Export Managers', underscoring their accredited expertise. Furthermore, Actiongroup prides itself on its multilingual capabilities, with fluency in English, French, German, Spanish, Piedmontese, and Italian, facilitating effective communication across diverse business environments.
