Market on the rise: wire and Tube Southeast Asia set for a strong comeback
A key meeting point for wire, cable, and tube professionals in the ASEAN region
Returning to Bangkok from September 17 to 19, 2025, the 16th edition of wire Southeast Asia and the 15th edition of Tube Southeast Asia—both part of the international family by Messe Düsseldorf—continue to position themselves as what are probably the region’s foremost trade events for the wire, cable, tube, and pipe industry.
Since the 90s, wire & Tube Southeast Asia have served as a regional meeting point for international suppliers and professionals across the wire, cable, tube, spring-making, and fastener sectors. Held alongside GIFA and METEC Southeast Asia, the events return in 2025 with around 400 exhibitors from over 30 countries.
Focused on current and emerging industry needs, wire and Tube SEA offer a space to explore technological developments, machinery, and materials. They facilitate connections between manufacturers, brands, and buyers, while maintaining alignment with global trends and market dynamics.
Southeast Asia market overview: growth prospects and emerging opportunities
As reported on the official website, Southeast Asia continues to strengthen its position as a key hub for the metalworking industry, driven by dynamic growth across automotive, manufacturing, infrastructure, and digital sectors.
In the automotive market, ASEAN reported approximately 3.3 million vehicle sales in 2023, with Indonesia leading the region by recording over 784,000 vehicle sales between January and September 2024. The electric vehicle (EV) segment is expanding rapidly, particularly in Thailand, which is expected to exceed 100,000 units in 2025, representing a nearly 40% year-over-year (YoY) growth.
The manufacturing sector also continues to grow, with ASEAN’s value-added manufacturing output increasing by approximately 1.26% in 2023 and projected to rise by around 2.36% between 2025 and 2029. Regional trade dynamics are evolving as well, with intra-ASEAN trade making up 22.3% of total trade in 2022. This is supported by competitive labor costs and a wave of foreign direct investment encouraged by government incentives. Full economic integration across ASEAN could add between $280 billion and $625 billion annually to the region’s GDP by 2030.
Infrastructure development remains a cornerstone of national agendas. Indonesia alone has allocated a 2025 budget of approximately $230 billion, targeting major investments in the new capital city project as well as energy and transport systems. Other key ASEAN nations, including Malaysia, the Philippines, Thailand, and Vietnam, are following similar paths, channeling funds into logistics, renewable energy, and industrial modernization.
At the same time, digital transformation is accelerating. With ASEAN’s digital economy forecasted to reach $330 billion by 2025, countries are investing heavily in 5G rollout, data center expansion, and digital platforms to support the growth of e-commerce, fintech, and artificial intelligence. This confluence of traditional infrastructure upgrades and digital innovation is creating new opportunities across the entire wire and cable value chain.
Expert-led seminars return to wire and Tube Southeast Asia 2025
Alongside the main exhibition, wire and Tube Southeast Asia 2025 will once again host a series of expert-led seminars, offering visitors the opportunity to explore technical developments, market trends, and practical applications across multiple sectors. These sessions are designed to foster knowledge exchange and encourage dialogue between manufacturers, researchers, and industry professionals. Among the scheduled highlights is the IWMA Technical Seminar on 18 September, organised by the International Wire and Machinery Association. Additional sessions will cover topics such as foundry simulation, sand plant optimisation, machinery safety, and tube manufacturing technologies, featuring contributions from leading industry players and institutions across Thailand and Japan.
Visitors are encouraged to check the official trade fair website for the latest schedule and registration details.
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The best of the industry at the SEA fairs
A significant number of companies within the expometals.net network will be showcasing their technologies at wire Southeast Asia and its co-located events. Below, you'll find an alphabetical overview of these exhibitors, including key highlights, booth locations, and interesting news stories.
Acimaf, stand no. K01
Continuous Properzi, stand no. L18
Druids, stand no. G35
Ervin, stand no. G26
Eurolls Spa, stand no. G39: Copper and aluminum rolling: leave inclusions behind with Eurolls rolls
EJP Maschinen GmbH, stand no. J08
Fort Wayne Wire Die, Inc., stand no. H31
Heinze & Streng GmbH, stand no. G11
Krenn GmbH & Co. KG., stand no. H15
Lämneå Bruk AB, stand no. G18
Maillefer Extrusion Oy, stand no. J01
Maschinenfabrik NIEHOFF GmbH & Co. KG, stand no. H29: Discover what Niehoff is bringing to wire Southeast Asia
MFL Group, stand no. K09: MFL Group to showcase complete wire production technologies
Nirmal Wires Pvt Ltd (Group Nirmal), stand no. M05
Officine MTM Spa (MTM Group), stand no. F20 at Tube SEA: MTM Group to navigate evolving global markets at two strategic exhibitions
Pan Chemicals, stand no. K15
Setic Pourtier sas, stand no. G16: Powering Southeast Asia’s cable revolution: SETIC & POURTIER gear up for wire Bangkok 2025
Rosendahl Nextrom GmbH, stand no. G01: Rosendahl Nextrom returns to wire Southeast Asia with next-gen cable production technologies
August Strecker GmbH & Co. KG, stand no. H19
Schnell, stand no. L16
SAMP, stand no. K25
TCS Machinery, stand no. L24
Tecnovo, stand no. K07
Klüber Lubrication GmbH (Traxit), stand no. H18: Traxit introduces TOTAL USE approach to cut costs and improve sustainability in wire production
Stay tuned for more updates as the event approaches. Save the dates from September 17 to 19 and get ready to join your industry peers at wire & Tube Southeast Asia 2025!
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